Drawing is a very important skill in this career. Drawing helps you instantly bring out your idea and communicate it effectively to your audience. It would be great if you have some basic drawing skills. You can practice drawing or take classes to further develop your skills. Imagination helps you look at things in new and creative ways. It helps you to dream. Your imagination will help you create unique, different and beautiful work. Use design tools like InDesign, Photoshop and Illustrator. You need to know the basics of visual art and appeal. This would then help you create your own “signature” style.
You will be working with a variety of people. You will get work from your clients who would want things a certain way. You would also need to work with other specialists who handle other parts of the task. For example, you will work with animators, web design experts, and even copywriters. You need to gel well with them if you want your work to be successful. For example, you may need to work with a copywriter for an upcoming ad campaign. You handle the visual part and they create the written artwork. You should be able to work well with others.
Your hours will not be regular. Project deadlines and client requirements will shape your schedule, and determine how many hours you will need to put in each day. You will need to ensure that you always keep your word and deliver as per your deadlines. This will require excellent time management skills.
Your work life depends on where you work and the scale of your job.
For starters, when you are working for an agency or firm, you are a regular employee. You will get your creative space and the necessary tools. You would need a sketchbook to fill it with brilliant ideas and occasional doodles. Tech set-up (laptop, design software and internet) is also crucial in these highly digital times.
Your work also may require you to travel in order to check out the place you are going to work on. This would usually be when work on the project is beginning.
If you choose to be a freelancer, you can work from the comfort of your own house or office. In this case, the work hours would be a little easier as you would be the one fixing them.
The figures vary across different types of media. Agencies offer anywhere between Rs. 2-4 lacs per year for freshers. The average salary is around Rs. 6 lacs with 3-4 years of experience. Companies may offer Lead Creatives as much as Rs. 12-30 lacs per year.
If you decide to freelance, you can charge per project. The best in the industry makes about Rs. 2-3 lacs per project.